Economic Shift

What It Means for Marketing Professionals 

Curious how leading marketing executives manage marketing budgets and staff when the economy shifts downward? How do they determine what’s critical to the business, what programs to cut, how to adjust staffing, and how it all affects marketing strategy (and your job)?

Get the answers straight from these marketing kingpins: Wendy Perilli, VP of Marketing at PeerSpot, Arya Barirani, SVP and CMO at GlobalLogic, and Joe Scheuermann, VP of Marketing at Comet. Each will speak from their experiences in large companies and answer questions around:

• How marketing execs think about budget and staffing during an economic downturn
• Tips on how to make your role more secure in the eyes of an exec
• How to reach your revenue goals with limited budget
• If you manage a team, how to keep morale up when the economy is down