Driving to Pipeline:
Practical ideas that convert
Demand gen marketers are typically goaled on driving to a pipeline or revenue number. The magic is figuring out how to effectively spend your budget to achieve that goal.
Should you buy content syndication leads, try an ABM strategy, leverage intent data, or try one of the other myriad ideas out there?
Watch this panel discussion featuring demand gen heroes from Sysdig and PeerSpot as they share key lessons for achieving goals through lead and intent data options.
Key takeaways:
- Content syndication, calling programs, high quality lead programs: what to buy and when
- How ABM and intent data changes your strategy to get to pipeline/revenue
- You have limited budget, how do you build pipeline?
About PeerSpot
PeerSpot (formerly IT Central Station), is the authority on enterprise technology. As the world’s fastest growing review platform designed exclusively for enterprise technology, with over 3.5 million enterprise technology visitors, PeerSpot enables 97 of the Fortune 100 companies in making technology buying decisions. Technology vendors understand the importance of peer reviews and encourage their customers to be part of our community. PeerSpot helps vendors capture and leverage the authentic product feedback in the most comprehensive way, to help buyers when conducting research or making purchase decisions, as well as helping vendors use their voice of customer insights in other educational ways throughout their business.