Building Trust at Scale: How Microsoft Uses PeerSpot to Influence the Buying Journey

A live, customer-led webinar on how Microsoft captures authentic customer voice to drive buyer confidence and internal  marketing alignment.

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February 24, 2026 • 10:00 AM CT

What You'll Gain

The Strategic Value of Authentic Voice

Learn why buyers trust peer experiences over traditional marketing and how customer voice validates positioning and messaging.

How to Turn Reviews into Scalable Assets

See how Microsoft repurposes reviews into social cards, blog content, and sales tools to save time and move faster.

Using Events to Accelerate Insights

Discover why live events are powerful moments for collecting richer, more detailed reviews while customers are engaged and open to conversation.

Driving Alignment Across Teams

Learn how customer feedback helps bridge the gap between marketing and product teams to inform better roadmap decisions.

Speakers

Trent-1

Trent Conley
Director of Marketing
PeerSpot

Michal-1

Michal Toiba
Sr. Product Marketing Manager, Data & AI  Microsoft

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