By the Time Buyers Contact Sales, Decisions Are Already Forming
AI and LLMs have transformed how buyers research software. Today’s buyers explore options independently, using AI to narrow choices and build shortlists faster than ever.
Trust hasn’t disappeared. It has moved later in the funnel, where decisions carry more risk.
When it’s time to choose, buyers turn to peer-based validation to confirm they’re making the right decision.
PeerSpot sits at the point where buyers stop exploring and start evaluating. This is where shortlists are finalized, tradeoffs are weighed, and decisions are validated through real-world peer experience.
The result is measurable buyer intent that marketing teams can activate and sales teams can prioritize.
The Buying Journey Has Changed
PeerIntent Leads
Capture buyers who are actively evaluating and comparing solutions after AI-driven discovery. These buyers engage deeply with reviews, comparisons, and category research, signaling real evaluation intent rather than early interest.
Premium Site Leads
Capture buyers at the final stage of the journey, validating decisions through in-depth review analysis and technical content. This represents the strongest signal of buyer readiness and confidence.
PeerSpot is trusted by leading companies across industries. Here’s what their marketing leaders have to say about working with us.
Microsoft
“The PeerSpot team has been truly wonderful to work with. They are our partners in this, and we have really felt that in this journey.”
Michael Toiba
Veracode
“PeerSpot also provides us visibility into what competitors those active buyers are looking at. Thanks to this information, we can personalize and prioritize our outreach.”
Halyna Mushak
Trend Micro
“We consider PeerSpot reviews to be as high quality and as detailed as case studies that we create in-house. From each PeerStory or PeerSpot review, we receive five usable quotes for sales and marketing.”
